If you’re like many tech-obsessed Memphis, TN, residents, you probably rely on your Amazon Alexa to wake you up in the morning, remind you to pick up groceries, and even play your favorite music to get hyped up. Thanks to Amazon’s brand-new partnership with Buick, you can now utilize Alexa’s helpful voice assistance features from the cabin of your car or SUV.
Initially available on the now-retired LaCrosse and Regal sedans, Amazon’s Alexa is offered on the Encore GX, Enclave, and all-new 2021 Envision. The integration is built right into the SUVs without the need to install any additional hardware.
On top of being able to utilize Alexa in Buick’s SUV lineup to get directions, catch up on the latest podcasts, and order coffee hands-free, Alexa now responds to the custom utterance, “Alexa, tell me about Buick SUVs.” This new Alexa skill is the first of its kind for any automaker and provides users with helpful information about Buick’s family of SUVs.
This new Alexa skill is part of a larger multi-channel ad campaign highlighting Alexa integration on Buick vehicles. It isn’t likely to be the last time Buick collaborates with Amazon, as Buick’s Advertising/Media Operations Manager, Kate Hrabovsky, states, “We intend to continue working with Amazon on future initiatives.”
Chat with Alexa in a new 2021 Buick Envision at Sunrise Buick GMC at Covington Pike today.
Companies constantly produce advertisements and commercials to compete for consumers’ divided attention. Perhaps no business produces more of these commercials than the automotive industry, and Buick’s “Mistaken Identity” claimed the title of most seen car ad of 2019.
In 2019, the title of most effective ad was earned by Buick with its “Mistaken Identity” television spot.
The ad centered on the concept of Buick vehicles being a lot different than you might expect, especially if you aren’t familiar with the brand’s current lineup. Characters looking for banal people-movers find their expectations subverted when they discover that the Buick in front of them is a lot sportier, more handsome, and more luxurious than they previously imagined.
You can see these reactions for yourself right here.
By the end of 2019, this ad had accumulated roughly 5.7 billion television impressions. Yet, despite these impressive impression metrics, Buick didn’t spend all that much cash compared to competing brands. The cost of producing and distributing the ad only added up to $31.7 million. For comparison, the most expensive car commercial last year cost $60.4 million.
If you’d like to discover just how different Buick’s range of vehicles can be compared to your own expectations, take a trip to Sunrise Buick GMC at Covington Pike to explore our collection of Buick crossovers, SUVs, and cars.