New Buick Envision Wins Spot on Autotrader’s List of Best Interiors

2021 Buick Envision Interior | Memphis, TN

Comfort and sophistication are a must for the interior of any premium SUV — and the 2021 Buick Envision delivers these qualities in award-winning fashion. Recently named to Autotrader’s list of Best Interiors Under $50,000, the Envision boasts a high-end cabin that’s also highly affordable.

“A redesign for 2021 has repositioned the Envision to compete with class leaders while undercutting them on price,” writes Autotrader’s Eric Brandt. “Step inside the new Envision and you might think you’ve entered a more expensive European luxury crossover.”

Some of the Envision’s best interior Features

When you step inside the 2021 Envision, you’ll enter a world of spacious relaxation, stunning design, and high-tech convenience. The roomy seats hold up to five people, and you can upgrade them with deluxe options like perforated leather trim, heat, front-row ventilation, and a massaging driver’s chair.

As you travel, QuietTuning™ technology keeps the cabin quiet while the available in-vehicle air ionizer keeps it fresh. A leather-wrapped steering wheel, uniquely designed center console storage, and optional dual-pane sunroof provide an extra touch of luxury.

The Envision gives you a wealth of technology, too. Not only do you get the Buick Infotainment System with available navigation and 10.2-inch screen, but you can also opt for cutting-edge features like the Rear Camera Mirror, a color Head-Up Display, and wireless smartphone charging.

Experience the amazing interior of the 2021 Envision when you test-drive one of the models in our inventory here at Sunrise Buick GMC Covington Pike in Memphis, Tennessee.

A Few Of the Key Differences Between the 2021 Buick Encore and Encore GX

2021 Buick Encore GX | Memphis, TN

If you’d like a small SUV for daily commutes and family adventures, the 2021 Buick Encore and Encore GX are two of the best options on the market. To decide which one is right for you, check out the following differences between the two models.

Trim levels

The 2021 Encore gives you the choice between two trims: Encore and Preferred. Front-wheel drive is standard on both, and all-wheel drive is available for the Preferred. Meanwhile, the trim levels of the 2021 Encore GX include Preferred, Select, and Essence. Front-wheel drive also comes standard on these models, but you can also upgrade to all-wheel drive for each.

Engine options

No matter which trim of the Encore you choose, it features the 138-horsepower 1.4-liter Turbo engine. The Encore GX has two engine options: the 137-horsepower ECOTEC 1.2-liter Turbo and the 155-horsepower ECOTEC 1.3-liter Turbo.

Interior space

The Encore is the smaller of the two SUVs, coming with 18.8 cubic feet of cargo volume behind the second row and 48.4 cubic feet behind the first row. The Encore GX has 23.5 cubic feet of space with the rear seats up and 50.2 cubic feet with the rear seats folded down. This, among other reasons, is why the Encore GX has a higher price tag.

If you want a more compact and affordable model, consider the Encore. If you want more space, power, and trim choices, select the Encore GX. We proudly offer each SUV at Sunrise Buick GMC at Covington Pike.

Buick Joins Forces with Amazon Alexa

Amazon Alexa in 2021 Buick Envision - Memphis, TN

If you’re like many tech-obsessed Memphis, TN, residents, you probably rely on your Amazon Alexa to wake you up in the morning, remind you to pick up groceries, and even play your favorite music to get hyped up. Thanks to Amazon’s brand-new partnership with Buick, you can now utilize Alexa’s helpful voice assistance features from the cabin of your car or SUV.

Initially available on the now-retired LaCrosse and Regal sedans, Amazon’s Alexa is offered on the Encore GX, Enclave, and all-new 2021 Envision. The integration is built right into the SUVs without the need to install any additional hardware.

On top of being able to utilize Alexa in Buick’s SUV lineup to get directions, catch up on the latest podcasts, and order coffee hands-free, Alexa now responds to the custom utterance, “Alexa, tell me about Buick SUVs.” This new Alexa skill is the first of its kind for any automaker and provides users with helpful information about Buick’s family of SUVs.

This new Alexa skill is part of a larger multi-channel ad campaign highlighting Alexa integration on Buick vehicles. It isn’t likely to be the last time Buick collaborates with Amazon, as Buick’s Advertising/Media Operations Manager, Kate Hrabovsky, states, “We intend to continue working with Amazon on future initiatives.”

Chat with Alexa in a new 2021 Buick Envision at Sunrise Buick GMC at Covington Pike today.

Buick’s “Mistaken Identity” Named Most-Seen Car Ad of 2019

Buick Ad - Memphis, TN

Companies constantly produce advertisements and commercials to compete for consumers’ divided attention. Perhaps no business produces more of these commercials than the automotive industry, and Buick’s “Mistaken Identity” claimed the title of most seen car ad of 2019.

In 2019, the title of most effective ad was earned by Buick with its “Mistaken Identity” television spot.

 

The ad centered on the concept of Buick vehicles being a lot different than you might expect, especially if you aren’t familiar with the brand’s current lineup. Characters looking for banal people-movers find their expectations subverted when they discover that the Buick in front of them is a lot sportier, more handsome, and more luxurious than they previously imagined.

 

You can see these reactions for yourself right here.

 

By the end of 2019, this ad had accumulated roughly 5.7 billion television impressions. Yet, despite these impressive impression metrics, Buick didn’t spend all that much cash compared to competing brands. The cost of producing and distributing the ad only added up to $31.7 million. For comparison, the most expensive car commercial last year cost $60.4 million.

If you’d like to discover just how different Buick’s range of vehicles can be compared to your own expectations, take a trip to Sunrise Buick GMC at Covington Pike to explore our collection of Buick crossovers, SUVs, and cars.