Companies constantly produce advertisements and commercials to compete for consumers’ divided attention. Perhaps no business produces more of these commercials than the automotive industry, and Buick’s “Mistaken Identity” claimed the title of most seen car ad of 2019.
In 2019, the title of most effective ad was earned by Buick with its “Mistaken Identity” television spot.
The ad centered on the concept of Buick vehicles being a lot different than you might expect, especially if you aren’t familiar with the brand’s current lineup. Characters looking for banal people-movers find their expectations subverted when they discover that the Buick in front of them is a lot sportier, more handsome, and more luxurious than they previously imagined.
You can see these reactions for yourself right here.
By the end of 2019, this ad had accumulated roughly 5.7 billion television impressions. Yet, despite these impressive impression metrics, Buick didn’t spend all that much cash compared to competing brands. The cost of producing and distributing the ad only added up to $31.7 million. For comparison, the most expensive car commercial last year cost $60.4 million.
If you’d like to discover just how different Buick’s range of vehicles can be compared to your own expectations, take a trip to Sunrise Buick GMC at Covington Pike to explore our collection of Buick crossovers, SUVs, and cars.