GMC Tested CarbonPro™ Truck Beds Against Hurricane-Force Winds

Hurricane Wind Tested CarbonPro - Memphis, TN

Automakers keep finding new and innovative ways to use carbon fiber. Tough, lightweight, and resistant to corrosion, it seems like the perfect material for a more durable ride. For GMC, designing CarbonPro™ truck beds was a no-brainer. To prove its mettle against extreme conditions, the brand recently put the Sierra 1500 Denali CarbonPro™ Edition and the Sierra 1500 AT4 CarbonPro™ Edition up against some rigorous testing – projectiles thrown by hurricane-force winds.

 

Using the strength of a Category 1 hurricane, GMC first threw objects at a competitors’ truck. The objects were things like planks of wood, rocks, and bricks. This truck bed failed the test when one of the objects speared completely through the structure.

 

Then came time to test the GMC Sierra 1500’s CarbonPro™ truck bed. The same objects were thrown at it, and none of them left a dent. The engineering team then had some fun by throwing other things at the bed, including a watermelon, garden gnomes, and even a couch. Again, the CarbonPro™ came out unscathed.

 

The carbon-fiber composite used for GMC CarbonPro™ truck beds was created with “greater rebound efficiency” than beds made with other materials. This means objects are much more likely to bounce off than to cause damage.

 

While we can’t assail our inventory of CarbonPro™-equipped GMC Sierra 1500s with hurricane-force projectiles, all of us at Sunrise Buick GMC at Covington Pike would be happy to demonstrate its numerous other benefits.

Buick’s “Mistaken Identity” Named Most-Seen Car Ad of 2019

Buick Ad - Memphis, TN

Companies constantly produce advertisements and commercials to compete for consumers’ divided attention. Perhaps no business produces more of these commercials than the automotive industry, and Buick’s “Mistaken Identity” claimed the title of most seen car ad of 2019.

In 2019, the title of most effective ad was earned by Buick with its “Mistaken Identity” television spot.

 

The ad centered on the concept of Buick vehicles being a lot different than you might expect, especially if you aren’t familiar with the brand’s current lineup. Characters looking for banal people-movers find their expectations subverted when they discover that the Buick in front of them is a lot sportier, more handsome, and more luxurious than they previously imagined.

 

You can see these reactions for yourself right here.

 

By the end of 2019, this ad had accumulated roughly 5.7 billion television impressions. Yet, despite these impressive impression metrics, Buick didn’t spend all that much cash compared to competing brands. The cost of producing and distributing the ad only added up to $31.7 million. For comparison, the most expensive car commercial last year cost $60.4 million.

If you’d like to discover just how different Buick’s range of vehicles can be compared to your own expectations, take a trip to Sunrise Buick GMC at Covington Pike to explore our collection of Buick crossovers, SUVs, and cars.

Great Events This February in Memphis, TN

Memphis Events - Memphis, TN

Looking for something fun to do this February? Memphis, TN, has no shortage of entertaining events to enjoy for your Valentine’s season date night, family bonding time, or friends’ night out.

Passport to Oregon: On February 27th from 5:00 – 8:00 PM at 409 South Main, the 9th annual Passport to Oregon wine tasting event will be held here in Memphis. True to its name, the Taste of Oregon event aims to introduce Memphis wine-lovers to the charms of Oregon wines. Brand new wineries to the Tennessee market and established vendors will be in attendance, virtually guaranteeing a fun — and informative — afternoon in the city.

Ultimate Elvis Tribute Artist Weekend: Grab your blue suede shoes and head to Graceland from February 28th to 29th to enjoy a weekend in honor of the king himself – Elvis Presley. Special VIP hotel packages are available for those who aim to make the most of the event, which features tribute performances from a number of Elvis impersonators.

When you want to head out to enjoy some of the amazing events for fun and entertainment in Memphis, Tennessee, you’ll probably need a quality vehicle to get there. If you need a new ride — or expert service to keep your current one in tip-top shape — please pay us a visit at Sunrise Buick GMC at Covington Pike.

2020 Buick Encore GX Will Bring Back the Three-Cylinder Engine

2020 Encore GX - Memphis, TN

General Motors is adding a three-cylinder engine back into its North American lineup for the first time in almost 20 years. The up-and-coming 2020 Buick Encore GX will be the earliest model to receive this engine.

 

The first-ever Buick Encore GX will offer both a 1.2-liter and 1.3-liter engine upon its release. Thanks to the engines’ turbochargers and advanced designs, the compact SUV will have a great combination of power and fuel efficiency.

 

Specifically, the engines will come with an active vacuum system and an electronically driven water pump. They will also have a lighter weight than previous versions, which should allow them to up the ante in terms of fuel economy and help you save money at the gas pump.

 

GM offers a 1.3-liter engine in Korea that reaches 156 horsepower and 174 lb-ft of torque. It’s likely that the new 1.3-liter engine for the Encore GX will produce a similar amount of power.

 

GM has partnered with the Shanghai Automotive Industry Corporation to work on the new Ecotec inline-three engine for Buick models in other markets. Now, it’s expected that the latest three-cylinder engines will be produced at the GM plant in Mexico.

 

The new three-cylinder engine in the 2020 Encore GX will be a welcome addition to the Buick lineup. Visit us at Sunrise Buick GMC at Covington Pike to learn about the other engines available for Buick models.

How To Know When It’s Time For New Tires

Time For New Tires - Memphis, TN

Over time, things on our cars start to wear out. One of the most important things you need to replace is your tires. But how do you know when it is time for a new set? We are here to help with a few things you should check for to know when it’s time for new tires.

Tread Depth

Tread is all of those grooves and wavy patterns on your tires. The rubber in the tread will gradually wear down as you drive. In order to maintain good traction, your tread should be more than 2/32 of an inch deep. Since not many people can tell what 2/32 of an inch looks like with the naked eye, the easiest way to measure this is with a penny. Put a penny with Lincoln’s head pointing down in between the tread grooves. If you can see the top of Lincoln’s head, you need new tires. Do this on all four tires in multiple places in case your tires are wearing out unevenly.

Age

Even if your tires look brand new, if they are over a certain age, they need to be replaced due to the deterioration of the rubber. Most tire manufacturers recommend you replace your tires if they are around ten years old.

Uneven Wear

If you notice one tire is wearing down more quickly than the others, this is a sign you need new tires and an alignment as well.

If your car needs any maintenance, tire-focused or otherwise, set up an appointment with the service department at Sunrise Buick GMC at Covington Pike. We’ll have your ride road-ready in no time.

Money-Saving Tips for Buying a New Car

Money Saving Tips - Memphis, TN

When you plan on purchasing a new car, you have a lot to figure out, including your budget. Follow these money-saving tips to help you budget for the new vehicle you want.

 

Decide on a down payment

The higher the down payment you make, the lower your monthly payments and interest rates can be. That’s why you should prepare to make a down payment worth 20 percent of your new vehicle’s price. Knowing this, you can also discover which cars are more affordable options for you.

 

Plan for monthly car payments

In general, it’s a good idea to put 20 percent of your income towards debt repayment or your savings. Meanwhile, 30 percent of your income should go towards wants, and 50 percent should be for needs. Before heading into a dealership, decide if your car is a need or a want, and then budget accordingly.

 

Trade-in your car

You can trade-in your old car to reduce the cost of your new one. In doing so, the dealer would assign a value to your trade-in, and then that amount would be taken off of your new car’s price, saving you money.

 

We at Sunrise Buick GMC at Covington Pike have an extensive collection of Buick and GMC vehicles, and we would be happy to walk you through the financing process for these new vehicles. Hope you enjoyed these saving tips.

Best Barbecue In Memphis

best barbecue in Memphis, TN

Bluff City is known for its rich cultural history, famous musicians, a tough, blue-collar attitude, and unbeatable barbecue. The following restaurants are must-visits and will feed you some of the best barbecue in Memphis:

Bar-B-Q Shop Restaurant

The Vernon family has been serving delicious barbecue to Memphis locals and tourists for over five decades. Pork, beef, chicken, and turkey are all available to be slathered in a trademark sauce that can be found in more than 100 grocery stores across five Southern states, where barbecue standards are the highest.

Central BBQ

Midtown, Downtown, and East Memphis all sport a Central BBQ, which has called Memphis home since 2002. USA Today, Southern Living, and Men’s Health have all written glowingly on Central BBQ. They made special mention of the onion rings, so be sure to give those a try.

Charlie Vergos’ Rendezvous

The Washington Post, Esquire, and the New York Times have all sent culinary experts to try this Memphis institution’s famous dry-rubbed ribs, and the conclusion is always the same: Charlie Vergos knows how to make a mean Memphis-style barbecue.

Corky’s

Corky’s puts tender love and care into every scrap of meat it serves, which is why everything is slow-cooked to perfection over charcoal and hickory wood. A 1950’s decor takes you back nearly 70 years, and the fried Delta catfish provides the authentic Southern cooking you’ve been craving.

Nobody could blame you for wanting to hop in your car right now to indulge in some of these mouthwatering treats, but make sure your car is up to the task before you set out. If you’re due for any maintenance, let our service department get your car as ready for the road as you are for some legendary barbecue.

The Best Way To Spend The End Of Summer In Memphis

end of summer in Memphis, TN

Here in Tennessee, summer lasts a little bit longer than the northern part of the country. This means we still have time to celebrate the end of summer in Memphis with festivals and other events. Here are a few that are sure to help you usher in the fall season in style.

Orion Free Music Concert Series

This music series is all about the end of summer. It occurs every week on Sunday, Thursday, Friday, and Saturday through October 12th.  If you want to listen to some quality local music, the concerts are held at the Levitt Shell and start at 7:00 pm.

Hot Rod Night on Beale Street

If you love cars as much as we do, be sure to head to Beale Street on September 24th and October 22nd for Hot Rod Night. You can see these smoking hot cars from 6:00 to 10:00 pm each night. If you don’t have a Beale Street parking pass, be sure to park somewhere else.

Memphis Japan Festival

If you have always been curious about The Land of the Rising Sun, the Japan-America Society of Tennessee will host its annual Japan Festival on September 29th at the Memphis Botanic Garden. There will be martial arts demonstrations, arts & crafts, a children’s area, and music and dance performance.

As fall starts to take hold, all of us at Sunrise Buick GMC at Covington Pike want you to enjoy the seasonal charms of Memphis in safety and comfort. If your vehicle is due for any routine maintenance, schedule an appointment with our knowledgeable service department.

What Services Need To Be Done At What Mileage?

What mileage - Memphis, TN

Properly caring for your vehicle over time is the best thing you can do to ensure its continued health and longevity. The simplest way to do this is to follow the manufacturer’s service recommendations and stay on schedule. Specific maintenance tasks are suggested at particular mileage counts depending on your vehicle. So, what services need to be done at what mileage?

Many manufacturers follow a 30-60-90 maintenance schedule, which means checking and servicing your car’s major systems at the 30,000, 60,000, and 90,000-mile marks. In between these checkpoints, you should regularly inspect and change your oil (every 5,000 to 10,000 miles, depending on your vehicle), check your tire pressure and tread depth, maintain proper fluid levels, and replace your windshield wiper blades when they start to function less effectively.

Before 30,000 miles: By 30,000 miles, you should change your vehicle’s air and fuel filters to ensure that fuel economy doesn’t begin to suffer due to clogged filters.

Before 60,000 miles: Before you pass the 60,000-mile mark, you should have your car’s battery checked, replace the brake fluid (and pads, if necessary), have your brake rotors smoothed down, and replace the coolant and transmission fluid.

Before 90,000 miles: Once your vehicle hits 90,000 miles, you should check the hoses (as they tend to crack and wear out over time), replace the power steering fluid, check the spark plugs and ignition, and (if applicable) change the timing belt.

Keeping track of your car’s mileage, and what services need to be performed, is a minor time investment that pays big dividends. To have your vehicle cared for by professionals, schedule an appointment with Sunrise Buick GMC at Covington Pike.

Stay On Track With Summer Service Tips For Your Vehicle

Summer service tips for your vehicle - Memphis, TN

The hot, hot days of summer are here again in Memphis, and that means a whole new set of tests for your vehicle. Whether you’ve got an old classic you’ve been driving for a long time or a new GMC or Buick recently purchased at Sunrise Buick GMC at Covington Pike, there are necessary steps you can take to ensure that your vehicle is up for whatever challenges lie ahead. These summer service tips will help get you on the right track.

Air conditioning

What could possibly be worse than getting caught in a vehicle with no A/C on a day in the three-digit range? Get ahead of this potential disaster by having your vehicle’s HVAC system inspected before the temps start rising to crazy heights. By also having your heating inspected, you can stay ahead of the winter yet to come.

Oil

Engine oil is the life blood of your vehicle — not having enough or having oil that’s too dirty can spell disaster. Check your owner’s manual for the recommended oil-change intervals and stick to the plan. This will help ensure better performance in the short term and it cuts down on the possibility of engine failure in the long run.

When you start to consider everything from batteries to coolant to windshield wipers, there’s a lot to take in when you’re thinking about summer vehicle maintenance. Stop into Sunrise Buick GMC and let us take all the worry out of it for you.