Buick’s “Mistaken Identity” Named Most-Seen Car Ad of 2019

Buick Ad - Memphis, TN

Companies constantly produce advertisements and commercials to compete for consumers’ divided attention. Perhaps no business produces more of these commercials than the automotive industry, and Buick’s “Mistaken Identity” claimed the title of most seen car ad of 2019.

In 2019, the title of most effective ad was earned by Buick with its “Mistaken Identity” television spot.

 

The ad centered on the concept of Buick vehicles being a lot different than you might expect, especially if you aren’t familiar with the brand’s current lineup. Characters looking for banal people-movers find their expectations subverted when they discover that the Buick in front of them is a lot sportier, more handsome, and more luxurious than they previously imagined.

 

You can see these reactions for yourself right here.

 

By the end of 2019, this ad had accumulated roughly 5.7 billion television impressions. Yet, despite these impressive impression metrics, Buick didn’t spend all that much cash compared to competing brands. The cost of producing and distributing the ad only added up to $31.7 million. For comparison, the most expensive car commercial last year cost $60.4 million.

If you’d like to discover just how different Buick’s range of vehicles can be compared to your own expectations, take a trip to Sunrise Buick GMC at Covington Pike to explore our collection of Buick crossovers, SUVs, and cars.

2020 Buick Encore GX Will Bring Back the Three-Cylinder Engine

2020 Encore GX - Memphis, TN

General Motors is adding a three-cylinder engine back into its North American lineup for the first time in almost 20 years. The up-and-coming 2020 Buick Encore GX will be the earliest model to receive this engine.

 

The first-ever Buick Encore GX will offer both a 1.2-liter and 1.3-liter engine upon its release. Thanks to the engines’ turbochargers and advanced designs, the compact SUV will have a great combination of power and fuel efficiency.

 

Specifically, the engines will come with an active vacuum system and an electronically driven water pump. They will also have a lighter weight than previous versions, which should allow them to up the ante in terms of fuel economy and help you save money at the gas pump.

 

GM offers a 1.3-liter engine in Korea that reaches 156 horsepower and 174 lb-ft of torque. It’s likely that the new 1.3-liter engine for the Encore GX will produce a similar amount of power.

 

GM has partnered with the Shanghai Automotive Industry Corporation to work on the new Ecotec inline-three engine for Buick models in other markets. Now, it’s expected that the latest three-cylinder engines will be produced at the GM plant in Mexico.

 

The new three-cylinder engine in the 2020 Encore GX will be a welcome addition to the Buick lineup. Visit us at Sunrise Buick GMC at Covington Pike to learn about the other engines available for Buick models.