Buick Joins Forces with Amazon Alexa

If you’re like many tech-obsessed Memphis, TN, residents, you probably rely on your Amazon Alexa to wake you up in the morning, remind you to pick up groceries, and even play your favorite music to get hyped up. Thanks to Amazon’s brand-new partnership with Buick, you can now utilize Alexa’s helpful voice assistance features from the cabin of your car or SUV.

Initially available on the now-retired LaCrosse and Regal sedans, Amazon’s Alexa is offered on the Encore GX, Enclave, and all-new 2021 Envision. The integration is built right into the SUVs without the need to install any additional hardware.

On top of being able to utilize Alexa in Buick’s SUV lineup to get directions, catch up on the latest podcasts, and order coffee hands-free, Alexa now responds to the custom utterance, “Alexa, tell me about Buick SUVs.” This new Alexa skill is the first of its kind for any automaker and provides users with helpful information about Buick’s family of SUVs.

This new Alexa skill is part of a larger multi-channel ad campaign highlighting Alexa integration on Buick vehicles. It isn’t likely to be the last time Buick collaborates with Amazon, as Buick’s Advertising/Media Operations Manager, Kate Hrabovsky, states, “We intend to continue working with Amazon on future initiatives.”

Chat with Alexa in a new 2021 Buick Envision at Sunrise Buick GMC at Covington Pike today.

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