Buick Joins Forces with Amazon Alexa

Amazon Alexa in 2021 Buick Envision - Memphis, TN

If you’re like many tech-obsessed Memphis, TN, residents, you probably rely on your Amazon Alexa to wake you up in the morning, remind you to pick up groceries, and even play your favorite music to get hyped up. Thanks to Amazon’s brand-new partnership with Buick, you can now utilize Alexa’s helpful voice assistance features from the cabin of your car or SUV.

Initially available on the now-retired LaCrosse and Regal sedans, Amazon’s Alexa is offered on the Encore GX, Enclave, and all-new 2021 Envision. The integration is built right into the SUVs without the need to install any additional hardware.

On top of being able to utilize Alexa in Buick’s SUV lineup to get directions, catch up on the latest podcasts, and order coffee hands-free, Alexa now responds to the custom utterance, “Alexa, tell me about Buick SUVs.” This new Alexa skill is the first of its kind for any automaker and provides users with helpful information about Buick’s family of SUVs.

This new Alexa skill is part of a larger multi-channel ad campaign highlighting Alexa integration on Buick vehicles. It isn’t likely to be the last time Buick collaborates with Amazon, as Buick’s Advertising/Media Operations Manager, Kate Hrabovsky, states, “We intend to continue working with Amazon on future initiatives.”

Chat with Alexa in a new 2021 Buick Envision at Sunrise Buick GMC at Covington Pike today.

GMC Ranks Highly in the J.D. Power APEAL Study

J.D. Power Praises GMC Terrain - Memphis, TN

The J.D. Power APEAL (Automotive Performance, Execution, and Layout) Study evaluates the level of joy a new vehicle brings to its new owner. For 2020, GMC ranked third among all the models studied, highlighting the drivability and likability of GMC models such as the Terrain, Sierra, and Acadia.

 

GMC had no problem passing popular automakers like Chevrolet, Ford, Honda, Toyota, and Nissan in the 2020 J.D. Power APEAL Study. That means J.D. Power found that customers form a strong attachment to their new GMCs faster than they do for many other brands.

 

J.D. Power ranked the 2020 GMC Sierra highly in its segment, affirming the truck’s trusted strength, reliability, and innovative features. It’s hard not to love the GMC Sierra 3500HD, which offers up to 35,500 pounds of towing power to go along with a payload rating of 7,442 pounds.

 

GMC’s placement in the 2020 J.D. Power APEAL study proves that the company knows how to build vehicles that you will love to love. By making strong, dependable, and smart trucks and SUVs, GMC has created a lineup that brings joy and satisfaction.

 

To learn more about your next favorite car, check out our online inventory of GMC vehicles at Sunrise Buick GMC at Covington Pike.

GMC Begins Production of the 2021 Yukon

2021 GMC Yukon - Memphis, TN

If you’re in the market for a high-tech, luxurious SUV, the wait is almost over. Despite initial delays due to the COVID-19 pandemic, GMC began production on the 2021 Yukon in late June.

 

The model will roll out in three phases. The earliest wave will bring Denali and SLT models. Later, we’ll receive Yukon models with upscale features like Active Response 4WD and Air Ride Adaptive Suspension. If you want a Yukon in another trim or variant, you’ll have to wait until the third wave of production.

 

But, when the full lineup arrives, you’ll have plenty of options to choose from. The 2021 Yukon offers three capable engines, more legroom, and more cargo space than its predecessors. And new for the 2021 model year, you’ll be able to go on an adventure in the Yukon AT4. This capable trim is built to conquer rough terrain with its exclusive 20-inch Goodyear® All-Terrain Tires, first-in-class available four-corner Air Ride Adaptive Suspension, and Active Response 4WDTM System.

 

The 2021 GMC Yukon is expected to arrive during the fall of 2020. When it’s released, you’ll be able to find it at Sunrise Buick GMC at Covington Pike in Memphis, TN. Contact us to learn more about this exciting new model.

Two GMC Trucks Named In Best Trucks For Towing List

2020 Sierra 1500 - Memphis, TN

Every year, U.S. News and World Report releases a list of the best available trucks for towing. This year, two GMC vehicles earned spots: the 2020 GMC Canyon and Sierra 1500.

The small GMC Canyon and the full-size GMC Sierra both offer impressive towing capacity for their segments. In fact, the Canyon tied with the Chevrolet Colorado for the highest towing capacity in its class, with a rating of 7,700 pounds when equipped with the available turbodiesel engine.

The 2020 Sierra 1500, meanwhile, can pull an impressive 12,100 pounds max with its 6.2-liter V8 option. Plus, you can get amazing luxury or off-roading prowess with the Canyon Denali or all Terrain trims, and max towing still comes out to 7,600 lbs.

GMC has also loaded these trucks with smart towing technologies and equipment. The Canyon offers a Tow/Haul mode that you can switch off for lighter, sportier performance when you’re not pulling cargo.

Then there’s the Max Trailering package on the Sierra, which adds an automatic locking rear differential and heavy-duty rear springs, giving the Sierra better control and a more comfortable ride when towing a heavy load.

To learn more about two of U.S. News’ best trucks for towing, check out the 2020 GMC Canyon and Sierra 1500 on Sunrise Buick GMC at Covington Pike’s website.

Taking Care of Your Car While It Sits Idle

Idle Vehicle - Memphis, TN

Cars are meant to be driven. An idle car will eventually develop issues due to inactivity. These service and maintenance tips will help you ensure that once you start regularly driving your car again, it will be in peak condition.

 

Periodically Start and Move It

 

If possible, let your car breathe a little by starting the engine once every two weeks or so. If you can take it for a quick ride around the block or even just up and down your street, the fluids will circulate and the warm engine will help keep them from “spoiling,” while also preventing rubber parts and gaskets from drying out and stopping tires from flattening on the bottom.

 

Cover It Up

 

If your car is outside, covering it will protect it from the Memphis summer heat, which will preserve your paint job, the interior, and the rubber trim while keeping it fresh and clean. Invest in a soft cover over a tarp, as tarps can scratch the paint and accumulate water underneath, which will lead to rust.

 

Service & Maintenance

 

Sunrise Buick GMC at Covington Pike is committed to helping the people of Memphis by offering pickup and drop-off service and maintenance so you can ensure your vehicle’s health even if you aren’t using it at the time.

 

Fuel Stabilizer & Trickle Charger

 

A fuel stabilizer will prevent your fuel from going bad, while a trickle charger will keep your battery powered.

 

For more tips on how to take care of your car while it sits idle — or to schedule a service appointment — don’t hesitate to give us a call at Sunrise Buick GMC at Covington Pike, right here in Memphis, Tennessee.

GMC Named One of the Longest-Lasting Automotive Brands by iSeeCars

GMC Yukon - Memphis, TN

When it comes to vehicles, the longer they run, the better. After all, cars are a huge investment. Recently, the website iSeeCars collected data from more than 15.8 million vehicles to determine which automotive brands lasted the longest out on the road. Their data found that GMC was right at the top, ranking third overall.

Once all of the data was sorted out, iSeeCars found that approximately 1.4 percent of GMC vehicles passed the 200,000-mile mark over the course of their lifetimes. For comparison, the average percentage of cars that hit this same milestone was 1.0 percent overall.

Still, even among the many vehicles that the GMC brand has to offer, one model stood out in terms of longevity: the GMC Yukon XL. While several GMCs made it past the 200,000-mile mark, the GMC Yukon XL was one of the only vehicles to pass 300,000 miles.

Of course, the Yukon XL isn’t simply renowned for its longevity out on the road. It’s also famous throughout the automotive world for the interior space that it provides drivers and their passengers, surpassing even the considerable amount of space that the standard Yukon can supply.

So, if you want a vehicle that will last you for years to come, explore your GMC options here at Sunrise Buick GMC at Covington Pike.

GMC Tested CarbonPro™ Truck Beds Against Hurricane-Force Winds

Hurricane Wind Tested CarbonPro - Memphis, TN

Automakers keep finding new and innovative ways to use carbon fiber. Tough, lightweight, and resistant to corrosion, it seems like the perfect material for a more durable ride. For GMC, designing CarbonPro™ truck beds was a no-brainer. To prove its mettle against extreme conditions, the brand recently put the Sierra 1500 Denali CarbonPro™ Edition and the Sierra 1500 AT4 CarbonPro™ Edition up against some rigorous testing – projectiles thrown by hurricane-force winds.

 

Using the strength of a Category 1 hurricane, GMC first threw objects at a competitors’ truck. The objects were things like planks of wood, rocks, and bricks. This truck bed failed the test when one of the objects speared completely through the structure.

 

Then came time to test the GMC Sierra 1500’s CarbonPro™ truck bed. The same objects were thrown at it, and none of them left a dent. The engineering team then had some fun by throwing other things at the bed, including a watermelon, garden gnomes, and even a couch. Again, the CarbonPro™ came out unscathed.

 

The carbon-fiber composite used for GMC CarbonPro™ truck beds was created with “greater rebound efficiency” than beds made with other materials. This means objects are much more likely to bounce off than to cause damage.

 

While we can’t assail our inventory of CarbonPro™-equipped GMC Sierra 1500s with hurricane-force projectiles, all of us at Sunrise Buick GMC at Covington Pike would be happy to demonstrate its numerous other benefits.

Buick’s “Mistaken Identity” Named Most-Seen Car Ad of 2019

Buick Ad - Memphis, TN

Companies constantly produce advertisements and commercials to compete for consumers’ divided attention. Perhaps no business produces more of these commercials than the automotive industry, and Buick’s “Mistaken Identity” claimed the title of most seen car ad of 2019.

In 2019, the title of most effective ad was earned by Buick with its “Mistaken Identity” television spot.

 

The ad centered on the concept of Buick vehicles being a lot different than you might expect, especially if you aren’t familiar with the brand’s current lineup. Characters looking for banal people-movers find their expectations subverted when they discover that the Buick in front of them is a lot sportier, more handsome, and more luxurious than they previously imagined.

 

You can see these reactions for yourself right here.

 

By the end of 2019, this ad had accumulated roughly 5.7 billion television impressions. Yet, despite these impressive impression metrics, Buick didn’t spend all that much cash compared to competing brands. The cost of producing and distributing the ad only added up to $31.7 million. For comparison, the most expensive car commercial last year cost $60.4 million.

If you’d like to discover just how different Buick’s range of vehicles can be compared to your own expectations, take a trip to Sunrise Buick GMC at Covington Pike to explore our collection of Buick crossovers, SUVs, and cars.

Great Events This February in Memphis, TN

Memphis Events - Memphis, TN

Looking for something fun to do this February? Memphis, TN, has no shortage of entertaining events to enjoy for your Valentine’s season date night, family bonding time, or friends’ night out.

Passport to Oregon: On February 27th from 5:00 – 8:00 PM at 409 South Main, the 9th annual Passport to Oregon wine tasting event will be held here in Memphis. True to its name, the Taste of Oregon event aims to introduce Memphis wine-lovers to the charms of Oregon wines. Brand new wineries to the Tennessee market and established vendors will be in attendance, virtually guaranteeing a fun — and informative — afternoon in the city.

Ultimate Elvis Tribute Artist Weekend: Grab your blue suede shoes and head to Graceland from February 28th to 29th to enjoy a weekend in honor of the king himself – Elvis Presley. Special VIP hotel packages are available for those who aim to make the most of the event, which features tribute performances from a number of Elvis impersonators.

When you want to head out to enjoy some of the amazing events for fun and entertainment in Memphis, Tennessee, you’ll probably need a quality vehicle to get there. If you need a new ride — or expert service to keep your current one in tip-top shape — please pay us a visit at Sunrise Buick GMC at Covington Pike.

2020 Buick Encore GX Will Bring Back the Three-Cylinder Engine

2020 Encore GX - Memphis, TN

General Motors is adding a three-cylinder engine back into its North American lineup for the first time in almost 20 years. The up-and-coming 2020 Buick Encore GX will be the earliest model to receive this engine.

 

The first-ever Buick Encore GX will offer both a 1.2-liter and 1.3-liter engine upon its release. Thanks to the engines’ turbochargers and advanced designs, the compact SUV will have a great combination of power and fuel efficiency.

 

Specifically, the engines will come with an active vacuum system and an electronically driven water pump. They will also have a lighter weight than previous versions, which should allow them to up the ante in terms of fuel economy and help you save money at the gas pump.

 

GM offers a 1.3-liter engine in Korea that reaches 156 horsepower and 174 lb-ft of torque. It’s likely that the new 1.3-liter engine for the Encore GX will produce a similar amount of power.

 

GM has partnered with the Shanghai Automotive Industry Corporation to work on the new Ecotec inline-three engine for Buick models in other markets. Now, it’s expected that the latest three-cylinder engines will be produced at the GM plant in Mexico.

 

The new three-cylinder engine in the 2020 Encore GX will be a welcome addition to the Buick lineup. Visit us at Sunrise Buick GMC at Covington Pike to learn about the other engines available for Buick models.